Reports
Data-driven nutrition science.
Original analyses on supplementation, longevity biomarkers, and the science behind the MDR formulas. Written by our team. Updated as new data lands.
Subscribe & Save retention is 40% above the supplement industry
What 12,000 anonymized subscriber records tell us about which formulas keep customers coming back, and why product simplicity wins over feature density.
Amazon costs us $9 to acquire a customer. MDR.com costs $14.
We pulled 18 months of ad spend, attribution, and lifetime-value data across both channels. The cheaper channel isn't the more profitable one.
Why Fitness Tabs split into AM and PM tablets
Nutrient-nutrient antagonism, circadian-aligned absorption windows, and the original 1984 patent that still drives the formula's two-tablet design.
Ingredient sourcing in 2025 — what shifted, what didn't
Eight ingredients moved suppliers, three didn't, and one (selenium) went through a documented sustainability audit. Full year-end transparency report.
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